Online Journalism 101- Post #4: Making stories relevant to an online audience

Connecting news stories to an online audience during this digital era is exasperating but not impossible. This is especially when the internet holds an increasingly wide range of fussy and time poor audience. However,  writing news that contains the who, what, when, where, why, how and 'what's in it for me' is the crucial step to drawing the line to the audience.

 Having time-poor audience means the journalist have to draw the facts fast and accurate. This having said, adding pictures and videos with shorter body text will enable audience to get to the point faster. Another way is to direct the newstories to social media platforms so that the online audience have access to news even when they are scrolling Facebook as with roughly 500 million users worldwide, Facebook's audience is vastly larger than any single news organisation. Putting news on social media also make news more interactive with audience as they can 'like' and share the news piece.

 Lastly, knowing your audience well and a defined publication voice is important to stay closely connected to your online audience. Be specific of your news content theme, social and political views and most importantly, be geographically focused on your news coverage. 

 References

 http://www.journalism.org/files/legacy/NIELSEN%20STUDY%20-%20Copy.pdf

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